Over the next half century Jean-Baptiste proved himself to be both a parfumier of genius and an innovator par excellence. Capitalising on the fashion in 1860’s Paris for all things English, he named his boutique “Parfumerie Victoria” in tribute to England’s queen, and created brands such as ‘Bouquet Victoria’, ‘Jockey Club’ and even ‘Kiss Me Quick’!
He went on to focus on creating new perfumes based on exotic ingredients, notably ‘Essence of Ylang Ylang’ in 1866, and later ‘Eau de Kananga’ from the Kananga flower of Japan.